Privacy Policy and Cookies Policy

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1. Introduction

The Italian Elixir ("we," "our," or "us") processes personal data in compliance with the General Data Protection Regulation (EU 2016/679) ("GDPR") and relevant Italian data protection laws. This Privacy & Cookies Policy explains how we collect, use, and protect your personal data when you visit our website. www.theitalianelixir.com ("Website").

By using our Website, you consent to the collection and use of your data as outlined in this policy. If you do not agree, please discontinue using our Website.

2. Information We Collect

We collect and process various types of personal data:

A. Information You Provide to Us

• Name

• Email address

• Phone number

• Payment details (when purchasing services)

• Messages or inquiries you send us

B. Information We Collect Automatically

• Log Data: IP address, browser type, pages visited, visit duration.

• Device Information: Device type, operating system, browser settings.

• Cookies & Tracking Technologies: See Section 7: Cookies & Tracking Technologies for details.

C. Information from Third Parties

We may receive information from third-party platforms such as Wix, Google Analytics, Microsoft Clarity and Facebook Pixel when you interact with our content on those platforms.

3. Purpose of Processing Your Data

We process your data for the following purposes:

• To provide and manage our services.

• To process transactions and send confirmations.

• To respond to inquiries and provide customer support.

• To improve website performance and security.

• To comply with legal obligations.

• To send marketing communications (only with your consent).

4. Legal Basis for Processing (GDPR Compliance)

For users in the EU and Italy, we process data based on:

• Consent – When you provide explicit consent (e.g., marketing emails).

• Contractual Necessity – To fulfill transactions and service agreements.

• Legal Obligation – When required by law.

• Legitimate Interest – To improve our services and enhance security.

5. How We Share Your Information

We do not sell your personal data. However, we may share it with trusted third parties, including:

• Service Providers (e.g., Wix, payment processors, hosting providers).

• Analytics & Marketing Providers (e.g., Google Analytics, Facebook Pixel).

• Booking & Tour Operators:

  • Maestro Travel Experience – Our official tour operator for Parma TastyBus and other experiences. They handle reservations and tour operations.

  • Regiondo – Our booking system provider, which facilitates secure transactions and reservation management.

• Legal Authorities (if required by law).

We ensure all third parties comply with security and data protection laws.

6. International Data Transfers

If you are in the EU or Italy, your personal data may be transferred outside the European Economic Area (EEA). We take appropriate safeguards, such as Standard Contractual Clauses (SCCs), to protect your data.

7. Cookies & Tracking Technologies

Our Website uses cookies and similar tracking technologies to enhance user experience.

A. What Are Cookies?

Cookies are small text files stored on your device when visiting a website. They help recognize your browser and improve functionality.

B. Types of Cookies We Use

• Strictly Necessary Cookies – Essential for website operation.

• Performance & Analytics Cookies – Help us analyze site traffic and user interactions.

• Functionality Cookies – Remember user preferences (e.g., language settings).

• Targeting & Advertising Cookies – Used for personalized ads (e.g., Facebook Pixel).

C. Third-Party Cookies

We use cookies from:

• Wix – Website hosting and functionality.

• Google Analytics – Website performance tracking.

• Facebook – Advertising and analytics.

• Bing – Search engine analytics.

• Microsoft – Marketing and performance tracking

• .Regiondo – Online booking system that may use cookies to process reservations, remember session data, and ensure smooth checkout.

D. Managing Cookies

You can manage or disable cookies via your browser settings:

• Google Chrome: Manage Cookies

• Mozilla Firefox: Manage Cookies

• Safari: Manage Cookies

• Microsoft Edge: Manage Cookies

Disabling cookies may impact website functionality.

8. Advertising & Remarketing

We use third-party advertising platforms, including Google Ads, Meta Ads (Facebook & Instagram), and Microsoft Ads, to promote our services and display personalized advertisements to users based on their interests and interactions with our website.

These platforms use cookies, tracking pixels, and similar technologies to collect data about your browsing behavior, allowing us to serve relevant ads across different websites and social media platforms.

How We Use Advertising Data

• To display personalized ads based on your browsing history and interactions with our website.

• To measure the effectiveness of our advertising campaigns.

• To enable remarketing campaigns, allowing us to show targeted ads to users who have previously visited our site.

Third-Party Advertising Services & Privacy Policies

We work with the following advertising platforms:

 Google Ads – Uses cookies to display personalized ads and measure ad performance.
Google Ads Privacy Policy
Google Ad Settings (Opt-Out)

Meta Ads (Facebook & Instagram) – Uses Facebook Pixel to track engagement and retarget ads.
Meta (Facebook) Privacy Policy
 Facebook Ad Preferences (Opt-Out)

Microsoft Ads (Bing Ads) – Uses cookies and tracking pixels for ad targeting and analytics.
Microsoft Privacy Policy
Microsoft Ad Settings (Opt-Out)

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Your Choices & How to Opt-Out of Personalized Advertising

You have the right to manage or disable personalized ads through the settings of each advertising platform:

• Google Ads: https://adssettings.google.com/

• Facebook Ads: https://www.facebook.com/adpreferences/ad_settings/

• Microsoft Ads: https://account.microsoft.com/privacy/ad-settings/

Additionally, you can opt out of interest-based advertising from many providers via:
Your Online Choices (EU Users)
Network Advertising Initiative (US Users)

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9. Your Rights & Choices

A. GDPR Rights (For EU & Italian Users)

• Access personal data we collect.

• Correct inaccurate data.

• Request Deletion of your data (“Right to be Forgotten”).

• Restrict Processing of your data.

• Data Portability – Request a copy of your data.

• Object to Processing, including marketing.

To exercise these rights, contact us at contact@theitalianelixir.com.

B. CCPA Rights (For California Users)

• Know what personal data we collect.

• Request Deletion of your data.

• Opt-Out of the sale of personal information (we do not sell data).

• Non-Discrimination for exercising privacy rights.

To make a request, email us at contact@theitalianelixir.com.

10. Data Security

We implement strong security measures, including:

• Encryption of sensitive data.

• Secure servers with firewalls.

• Access controls to prevent unauthorized access.

Despite these precautions, no online data transmission is 100% secure.

11. Data Retention

We retain your data only as long as necessary for:

• Providing services.

• Complying with legal obligations.

• Resolving disputes.

When no longer needed, we securely delete or anonymize data.

12. Policy Updates

We may update this Privacy & Cookies Policy periodically. Changes will be posted on this page with a revised "Last Updated" date.

13. Contact Information

If you have any questions or privacy-related requests, please contact:

The Italian Elixir by Enton Qesari

Treviso Italy

contact@theitalianelixir.com phone +393286854638

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